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The Palace Museum’s website (hereafter referred to as “the Site”, “our site”, or “we”), also known as the Digital Palace Museum (, is strongly committed to protecting the privacy of its visitors.

We undertake to ensure that all personal information in our possession is processed in accordance with the law of the People’s Republic of China. We believe that maintaining privacy on the web is very important, and we hope you will read this privacy policy carefully so that you will clearly understand both our commitment to you and your privacy and our method of collecting and using information.  


We collect personal information (such as your name, nationality, year of birth, gender, place of residence, telephone number, and email address) that you supply to us. Your information is collected when you request information from us, contact us, apply for museum volunteer positions, complete a survey, and register with us (in "My Museum"). This privacy policy only applies to data gathered on this Site ( and does not apply to any other website. The Site may contain links to other web sites. Once you leave the Site, this privacy policy will not apply. A link to the privacy policy can be found on the Museum's home page and on every page on the Site.

The data we collect depends on the nature and context of your voluntary interactions with the Site; the choices you make, including your privacy settings; and the products and features you use. The data we collect may include, and may not be limited to, information regarding your SDK, API, or JS codes and other relevant data; browser; Internet service provider; IP address; platform; timestamp; application identifier; application version; application distribution channel; independent device identifier; iOS ad identifier (IDFA); Android ad master identifier; network card (MAC) address; international mobile device identification code (IMEI); equipment model; terminal manufacturer; terminal device operating system version; session start or stop time; language location; time zone; network state (e.g., Wi-Fi); hard disk; CPU; and battery use.


We use data to continually improve our site in various ways, including adding new features or capabilities. For example, your data may be analyzed or otherwise utilized to improve the user interface or content of our site, social media, and other digital media or to inform museological, educational, cultural, or other forms of research for digital and non-digital application.

You may use our site without registering or submitting any personally identifiable information. However, we use the information you provide to send e-newsletters, respond to inquiries, announce results of surveys and rewards for special activities, and improve the services provided by both the Site and the Museum in general. Personally identifiable information collected from the Site is never sold, rented, or shared with third parties for their marketing purposes. (We may disclose your information to companies who, on our behalf, act as data processors and are required by contract to maintain the confidentiality and security of the information entrusted to their care.) We never share with third parties any personally identifiable information except as required by law.

The Site automatically collects some non-personally identifiable information about you when you request pages through your browser. We place cookies on the computers of our site’s users to collect aggregate information for website traffic analysis, which includes the number of users and the number of pages viewed. Allowing us to provide an optimal experience and better service for visitors, the aggregate information we collect through cookies helps the Museum monitor how you and other users utilize the Site. This information is never used to identify you personally. You may configure your browser’s preferences or applicable settings so that it informs you of the placement of cookies.

If you send an email to make an inquiry, give advice, or provide a suggestion, your message and email address will be forwarded to the appropriate department within the Museum. The Museum may choose to save this information. Any message, material, business information, ideas, concepts, or other information sent to us by email will be treated as non-confidential and non-proprietary.


To improve our content and provide better service, we also share personal data with vendors or agents working on our behalf for the purposes described in this privacy policy. For example, companies we have hired to provide data analytical services may need to collect and access your personal data to accomplish necessary and other contractually stipulated functions. In such cases, these companies must abide by our data privacy and security requirements.


We process personal data for the purposes described in this Privacy Policy. Our legal basis to process personal data is based on consent by our users and includes processing that is necessary for the performance of the online services; necessary to comply with legal requirements (e.g., to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); and necessary for our legitimate interests (e.g., to manage our relationship with you and to ensure the security of our services).

In some instances, you may be required to provide us with personal data for processing, as described above, in order for us to be able to provide to you all of our services and for you to use all the features of our site.

The Site may revise its privacy policy at any time. We encourage you to visit this page periodically to review our current policy so that you will always know what information we gather and how we may use that information.

In the case that any discrepancy exists between this English translation and the Chinese version of these policies, terms, and conditions or any other legal documents issued by the Palace Museum, the Chinese version shall prevail.


Please see our “Terms and Conditions of Use” on the Site for additional information regarding your interactions on our website, the Digital Palace Museum.


Requests should be submitted by contacting us by one or more of the following means. The Museum staff responds to email messages as soon as possible.

Department of IT, Imaging, and Digital Media

The Palace Museum

4 Jingshan qianjie, Dongcheng district

Beijing, 100009, CHINA


Fax: +86 (10) 6528 8401