On July 8, the Palace Museum held a ceremony to mark the launch of the English and Traditional Chinese versions of its youth website and the opening of the 2025 “Culture + Technology Training Camp” for young cultural professionals from Hong Kong and the Palace Museum. As the summer vacation begins, the Palace Museum aims to enrich young people’s cultural experiences through both online and offline activities. The event was organized by the Palace Museum and exclusively sponsored by the Institute of Philanthropy (IoP).
Among the guests attending were Lou Wei, executive deputy director of the Palace Museum, Ann Kung Yeung Yun Chi, deputy chairman of IoP and Trustee of The Hong Kong Jockey Club Charities Trust, Huang Yulong, director of the Academy of Translation and Interpretation of China International Communications Group (CICG), and Eunice Chan Yin Ting, assistant director of the Office of the Government of the HKSAR in Beijing.
In his address, Lou Wei noted that the Palace Museum stands as a brilliant testament to millennia of Chinese civilization, serving as a vital bridge that connects generations with their cultural heritage. General Secretary Xi Jinping has said that “In the drive to advance the building of a strong country and the realization of national rejuvenation through Chinese modernization, there is much that young people can achieve.” He encouraged young people to make full use of the Palace Museum’s resources to learn about traditional culture, gain knowledge and confidence, and take an active role in preserving and sharing this heritage. He also expressed hope that their skills and fresh ideas would help advance the development of culture and technology.
Lou Wei, executive deputy director of the Palace Museum, delivers a speech in Beijing, July 8, 2025.
Ann Kung Yeung Yun Chi said that the launch of the website’s English and Traditional Chinese versions represents a key milestone in the five-year partnership between the Institute of Philanthropy and the Palace Museum. She hoped the interactive website would help young people worldwide learn about and engagingly appreciate the vastness of Chinese culture. She also encouraged the participants of the inaugural “Culture + Technology Training Camp” to seize this valuable opportunity to explore how digital technologies can be applied to cultural heritage preservation and promotion, and to contribute to innovation and integration in the cultural and tourism industry.
Ann Kung Yeung Yun Chi, deputy chairman of IoP and Trustee of The Hong Kong Jockey Club Charities Trust, delivers a speech in Beijing, July 8, 2025.
The Palace Museum’s youth website, first launched in 2015, focuses on delivering knowledge in engaging ways tailored for young audiences. It offers hand-drawn illustrations, interactive tour routes, games, micro-animations, audio-visual content, and digital notebooks, creating an educational and entertaining platform on Chinese traditional culture. Professional teams from the CICG Academy of Translation and Interpretation translated the newly-launched English and Traditional Chinese versions. They developed tailored translation strategies accounting for linguistic and contextual differences to reach multiple target audiences. Key content from the simplified Chinese version of the youth website, including news, visitor guides, exhibitions, architecture, collections, and court history, has been made accessible in both English and Traditional Chinese.
The 2025 “Culture + Technology Training Camp” focuses on talent development, recruiting young cultural practitioners from four Hong Kong universities and the Palace Museum for a training program centered on the theme of culture and technology. The camp features lectures from experts, field studies, group discussions, and workshops designed to promote traditional Chinese culture, cultivating professionals with global perspectives and innovative capabilities in cultural and technological integration. This training camp is part of the five-year collaborative initiative “Promotion of Chinese Culture and Arts Tech Talent Development in the Mainland and Hong Kong” between the Palace Museum and the IoP. The inaugural camp will run from July 7 to August 3, 2025.
Guests and participants of the training camp pose for a group photo in Beijing, July 8, 2025.
Looking ahead, the Palace Museum will continue to leverage its extensive cultural resources, deepen the integration of culture and technology, and develop new approaches to promote traditional Chinese culture. By doing so, it aims to nurture more professionals with strong expertise and creativity in cultural communication and technology.